So happy with my upgraded setup!
12 core 3.6, GeForce GTX 1080 Ti, 96 GB ram and the classic cintiq 27 HD.
Render all the things!
3D illustrator and animation director Billy Bogiatzoglou, aka Billelis, grew up using graffiti art as a way to socialise but also escape, before taking and expanding his creativity by studying digital art at university and sharing his work across the likes of Behance and Instagram.
His style is rich in colour, larger-than-life and often dripping with intricate gold detail, skulls and roses. Inspired by ancient symbolism and tattoo design, Billelis creates a dark yet decorative infusion of sculptures, geometric patterns and ornate details.
He now works for brands such as Nike (for the iconic first Air Max trainers), Red Bull, Coca Cola and Peugeot – but he attributes a lot of his career success to social media exposure, where he was discovered by agency NERD Productions and a number of his clients.
Praising the artistic community on Behance and Instagram – platforms in which he’s accumulated a total of 35,000 followers – Billelis says he wouldn’t be at this stage in his career if it wasn’t for the power of social sharing.
He’s recently created a variety of album covers for Apashe and Glitch Mob, packaging and interior artwork for a tequila brand and book covers for Harper Collins, Penguin Random House, Scholastic and a few more.
Creating his own artistic approach to historical subjects of religion, mandalas and the occult, Billelis tells us how being consistent and active on social media brought him clients – and how you can do the same.
Like most kids with a distinct creative mind, Billelis escaped through art growing up, but wasn't confident on how to hone his style until he was exposed to what others were doing online.
“It wasn’t until I was introduced to the leading freelance digital artists that were featured on places like Behance that I decided to create a style and body of my work unique to me.”
Working as an art director and 3D artist for various studios, he decided to flourish within his own style and make 3D illustration his full-time career. Using Adobe Illustrator and Photoshop on his Wacom Cintiq 27 HD, and rendering with Corona Renderer(but soon switching to Octane), Billelis says 2D art wasn’t enough.
“3D is such a powerful tool. You are not locked to angles and lighting. 3D opens up so many ways of working and in our day 3D software is used for a variety of applications, and not just animation,” he says.
“It gives the ability to young designers and people entering the industry at a young age to create very engaging work.”
Billelis flips between personal and client work from his UK studio in the coastal city of Brighton.
“With clients I make sure the brief is clear, compile references and ideas and sign off on them before starting to get the first WIPs over to the client,” he says.
“Personal work most of the time is purely from experimentation or a spark from something I saw, whether it’s a painting or a piece of architecture or sometimes lyrics.”
But Billelis is quick to give credit to not only his work itself, but his studious use of social media – Behance, Instagram and Dribble – which provided himself with a platform to be noticed amongst this generation of artists.
He now attracts around 35,000 fans across all platforms. He says the majority of his music clients found his work on Instagram, while publishing clients saw it on Pinterest and Behance. It’s also where his own agency, NERD Productions, discovered him before signing him.
“To be honest, it has skyrocketed the past year. But I think the main thing is to be consistent on all social media platforms, engage with the creative community and make sure you show your best work on places like Behance and your portfolio.
“Also Dribbble is a great platform. Having your work shared by blogs and big Instagram design accounts always help. So no harm in contacting a curator or an owner of a blog. It all helps.”
Although he’s used social media as a megaphone for his work, it also exists to be exploited for inspiration, goals and ideas.
“The creative community is amazing for feedback and collaborations. You don’t know when a new client will see your work or where, so I think its best the work is visible on as many websites as possible.
“We all spend so long browsing social media so it seems like one of the best places to advertise yourself and engage with your audience.”
If you’re a freelance artist starting out, or still studying, Billelis says it’s important to collaborate, post regularly and engage with followers and artists who inspire you.
Very honoured to be one of the judges for Frēsh 18, which is a new global creative awards showcase.
Free to enter and open to all creatives, Frēsh is a brand new global awards showcase to discover and celebrate outstanding creative talent without boundaries or borders.
Entries are open until 4th February 2018.
More info and how to enter here: http://bit.ly/Frēsh18TW8
Excited to announce my collaboration with Production and Rep Agency NERD Productions.
Here is a brief introduction written by NERD.
"We are thrilled to welcome Billelis to our diverse roster of talent here at NERD Productions.
Billelis is an artistic alias of Billy Bogiatzoglou, a 3D Illustrator and Animation Director residing here in the UK. Equipped with an overactive imagination and a perpetual artistic hunger, Billelis aims to be a distinct source of creativity. He spends countless hours experimenting, learning and expanding his artistic skill set to create a personal style that can be best described as a dark, yet elegant, and romantic fusion. He has a keen eye for intricate detail, as well bold, contrasting colours and his work has often been described as hyperreal."
Billelis enjoys collaborating with a wide range of clients and has worked with brands such as Nike, Coca Cola, Peugeot and Red Bull to create visually stunning, 3D imagery for a number of campaigns.
We were lucky enough to come across Billelis’ work via social media, and with a cult following of over 35k fans across Instagram and Behance, it’s no wonder Billelis praises the platforms for his success as an artist: “I wouldn’t be at this stage in my career if it wasn’t for social media exposure and the power of Behance. The creative community is amazing and really helps you to bounce ideas and get feedback off of people.”
Some clay and development renders from my latest personal project inspired by traditional tattoo illustrations.
Full project here: https://goo.gl/aH15N6
Had the pleasure of working alongside a selection of leading artists, animators and illustrators on a visual campaign for premium audio equipment manufacturer - Dynaudio. Here are some images from a variety of applications of the illustration created; which was inspired by Machine Head and their cover of Hallowed Be Thy Name by Iron Maiden.
So here we are! Happy 2018.
After years of working full time at agencies, 2018 is the first year of putting all my effort into billelis and setting the studio up as a freelance venture. Exciting times and hard work ahead. Following that i will aim to keep this blog updated at least once a week.
Some very exciting clients have been booked for the new year. But for now wanted to thank some of the publishing clients i worked for in 2017.
Had the pleasure of illustrating the covers for Ash Princess by Laura Sebastian, The Traitor's Game for Jennifer A. Nielsen and Everless for Sara Holland.
Loads more covers coming in 2018 but for now my lips are sealed ;)